Structuring Your URLs For SEO

One-Stop Resource For Creating A Good URL

Image of URL shown in a browserA URL is an important part of your on-page SEO. There are a few key issues you need to keep in mind. Once you create your URL, you don’t want to change it. As time goes on your URL can gain incoming links and that builds authority which will help your page rank higher in the search engine results pages (SERPs.)

This page contains resources I have researched and included so you can have a one-stop resource when it comes to creating a good URL.

Our Collection of URL Resources Below

URL Background Information

1. The Difference Between URLs and URIs

There are many classic tech debates, and the question of what to formally call web addresses is one of the most nuanced. The way this normally manifests is someone asks for the “URL” to put into his or her browser, and someone perks up with, Actually, that’s called a URI, not a URL… More at

2. What is URL (Uniform Resource Locator)?

A URL (Uniform Resource Locator) is a form of URI and is a standardized naming convention for addressing documents accessible over the Internet and Intranet. An example of a URL is, which is the URL for the Computer Hope website. More at

3. What is URL (Uniform Resource Locator)?

A URL is mainly used to point to a webpage, a component of a webpage or a program on a website. The resource name consists of: A domain name identifying a server or the web service; and
A program name or a path to the file on the server.  More at

4. What is a URL (Uniform Resource Locator)?

A URL (Uniform Resource Locator), more commonly known as a “web address”, specifies the location of a resource (such as a web page) on the internet. The URL also specifies how to retrieve that resource, also known as the “Protocol”, such as HTTP, HTTPS, FTP, etc. More at


URLs and SEO Best Practices Best Practices

1. How to optimize URLs for search engines and people (Technical SEO for Profit, part 1)

Both search engines and people prefer websites to have consistent, easy-to-read URLs. Here, Mark Nunney explains how to optimize your website’s URLs for search engines and humans alike. More at

2. Top 10 Most Important SEO Tips for URL Optimization

For some, a URL is just a unique fingerprint that holds the unique location of a web page on the internet. To an SEO expert, it holds much more information than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. More at

3. SEO Best Practice Guide For URLs

Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless trivia fans) matter to SEO? Yes, it does, in fact, there are many best practices you should consider when creating a URL for your content. More at

4. Best URL Structure for SEO

our website will not perish if every single suggestion is not followed, but it’s more about doing these things where you can so that you are contributing to the success of your website. Keep in mind that these URLs are being read by humans and search engines alike, and it is not very difficult to structure them in a way that will please both. More at

5. Fifteen Best SEO Practices For Structuring URLs

So for example, it’s not true that Google won’t rank your site well if you don’t follow every last point on this list, but these serve as a good starting point for taking advantage of some of the best practices in structuring URLs for SEO. So let’s get started and take a look at some of these practices so that you can take advantage of all that SEO has to offer. More at

6. Eleven SEO Best Practices for Structuring Website URLs

I’m often asked many questions on website domains and SEO URL structure for Google, Yahoo!, and Bing. Most of the time, people are concerned that they don’t have enough keywords in their URLs. However, quality SEO and higher search engine rankings go well above just having the right keywords in your website address. More at

7 .Why relative URLs should be forbidden for web developers

All sorts of SEO problems on the web are caused by the use of relative URLs in links, canonicals and more. We find issues with them in our website reviews on a regular basis, but as you can see bigger sites like Twitter also have massive issues because of them. More at

What to Avoid in URL Creation

1. Avoiding the SEO Pitfalls of URL Parameters

Numerous websites make use of query string parameters as a core part of their site architecture for tracking session IDs, languages, and more. However, query string parameters can often result in multiple variations of the same URL all serving the same content. More at

2. REST lesson learned: Avoid hackable URLs

Hackable URLs are great for level 1 and 2 APIs because the way you (as a client) are told to construct URLs is by assembling them from templates. As an example, the Windows Azure REST APIs explicitly instruct you to construct the URL in a particular way.  More at

3. Common URL Related SEO Mistakes

One of the most overlooked issues of on-page optimization by clients and even many SEO agencies are guilty of this on occasion, is a website’s URL structure. It is almost becoming my first port of call when taking on a new client, as correcting URLs and how they are formed can be one of the quickest wins a site can achieve.  More at

4. How to Avoid Common Mistakes in URL Links

URLs are so finicky that a simple typo — sometimes even a mistake in capitalization — breaks a link. Be sure to proofread your work and heed the following tips, which help you steer clear of avoidable missteps. More at

Are URL shorteners Good For SEO

1. Will URL shorteners help or hurt your SEO?

The SEO sphere is constantly changing and you have to adapt your strategy once in a while if you don’t want your rankings to be badly impacted. As content represents a big part of your SEO strategy, it is crucial to not miss any opportunities to share it properly. More at

2. The Benefits And Pitfalls of URL Shorteners

There are a number of uses for URL shorteners, some less upstanding than others, but I had begun to wonder what drew people to those services that are the most popular.  Undeniably, TinyURL is the most visible URL shortener, used extensively in social media, but it seems to derive its popularity mainly from being one of the oldest services in the niche. More at

3. Four  Benefits of URL Shorteners and Vanity URLs for Better SEO

As mentioned above, you may not have even realized what a URL shortener is and when they are generally used.AURL shortener is something used to make a long URL shorter in length without chaining the actual destination of the page that the user ends up on. A URL shortener is typically a URL shortening service, which is why there are so many different options. Consider the screenshot example below. More at

Sites That Will Shorten Your URL

Top and Best free url shorteners List online 2017 | Drill SEO

List of 230 Free URL Shorteners Services


Perfect URL Structure for SEO – Ignite Visibility

WordPress SEO Friendly Permalink Structure


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