In the very early days of SEO, keywords were the most important factor for search engines algorithms to identify the correct topic of the page. Today, keywords are still important, but they are not the only ranking signal for a web page.
For PPC (Pay Per Click) optimization is different, from organic optimization. For PPC, you choose your keywords and pay the going rate for each click, or every 1,000 impressions known as CPM (Cost Per Medium.)
Keywords are still an important factor in Search engine marketing. When you research your keywords, you identify trends and topics that you might want to target.
Below You’ll Find A Collection of Resources To Help You With Researching and Using Keywords Effectively.