Headlines An Important Part of SEO and Content Optimization
When you provide an accurate headline, you improve the user experience, because your readers know what to expect.
Another important point about headlines is they need to be enticing. If headlines are boring, you may get a decent listing in the search engine results pages (SERPs), but no one will click on your listing.
If you have a high ranking and no one is clicking on it, you have lost a great opportunity. A high ranking page with a low Click-through rate (CTR) can result in a lowered page position. Search engines focus on Click through rates of their listing. Imagine your page showed up 5,000 times in the SERPs and no one clicked on it. The algorithm could lower your listing for that keyword because of the low Click through rate.