News and Picks From The World of SEO For Tuesday, August 29, 2017

SEO, Content Management, & Social Media Picks For Today’s Issue

August 29, 20171. Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation? – The Moz Blog
2. The Ultimate Site Audit With SEMrush [Free PDF] – SEMrush Blog
3. Google: Stop Watching The Search Algorithm – Search Engine Roundtable
4. Google’s Mobile-First Index: What It Is & How You Can Prepare – Search Engine Journal
5. Explaining SEO to your grandparents – Yoast

Today’s Issue of The SEO Daily:

1. Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation? – The Moz Blog

To see how search engines other than Google deal with JavaScript crawling and indexing, we used our experiment website, http:/jsseo.expert, to check how Googlebot crawls and indexes JavaScript (and JavaScript frameworks’) generated content.

The experiment was quite simple: http://jsseo.expert has subpages with content parsed by different JavaScript frameworks. If you disable JavaScript, the content isn’t visible — i.e. if you go to http://jsseo.expert/angular2/, all the content within the red box is generated by Angular 2. If the content isn’t indexed in Yahoo, for example, we know that Yahoo’s indexer didn’t process the JavaScript.

More at https://moz.com

2. The Ultimate Site Audit With SEMrush [Free PDF] – SEMrush Blog

Our team is happy to present you with a comprehensive e-book that will guide you through all the steps of auditing a website with SEMrush. It will help you easily figure out all of the issues whether you are just starting out or are simply looking to advance your skills and knowledge. We will describe the concerns that may arise related to website health, and provide advice on the simple improvements to eliminate all of them.

We are always considering the needs of our users and the changes that are occurring in the world of SEO and web technology. To share our expertise, we have put together the ultimate Site Audit checklist that explains important components of the proficient site analysis.

More at https://www.semrush.com

3. Google: Stop Watching The Search Algorithm – Search Engine Roundtable

I am pretty serious about reporting on Google search algorithm updates despite Google not liking it or hating the automated tools that do it as well. But I think it can be helpful when diagnosing a site that was hit on a specific date.

Of course, it is not always helpful and in the long run, focusing on when Google updates their algorithms or obsessing about any algorithm update probably isn’t the most productive thing you can do all day.

John Mueller from Google said on Twitter today “act naturally, like you don’t notice the algorithm watching.” Yes, John wants you to pretend that you are not watching the algorithms and just focus on the continued effort on making your site, content, etc better every day.

More at https://www.seroundtable.com

4. Google’s Mobile-First Index: What It Is & How You Can Prepare  – Search Engine Journal

For close to a year, Google has been discussing the imminent transition to mobile-first index.

According to a study released by Stone Temple Consulting earlier this year, over 55 percent of all traffic is coming from a mobile device, and that will continue to grow year on year.

While this doesn’t mean that the death of desktop is upon us (~44 percent of traffic is nothing to sneeze at), what this change has done is present Google with a question that demands an answer:

More at https://www.searchenginejournal.com

5. Explaining SEO to your grandparents – Yoast

How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends have a hard time grasping the concept of SEO. So, lots of people do not understand what SEO is really about. How can you explain it to them? Here, I’ll tell show you how to explain SEO to all of your friends – and to your grandparents – in four simple steps.

More at https://yoast.com