News and Picks From The World of SEO For Thursday, August 31, 2017

SEO, Content Management, & Social Media Picks For Today’s Issue

August 31, 20171. Google AdSense User First Program  -Search Engine Roundtable

2. Google AdWords Report Editor Adds Cross-Account Reporting -Search Engine Roundtable

3. Google: We’ve Changed The Way We Think About The Panda Algorithm – Search Engine Roundtable

4. Google Local Pack Shows Query From Website Content of Local Listing – Search Engine Roundtable

5. Why microsites aren’t always ideal for SEO – Search Engine Land

6. How to Choose an SEO Tool for Beginners – Northcutt

7. Report: Content Development is Most Pressing SEO Issue for Enterprise Marketers – KoMarketing

8. Google AdWords Will Track How Often Your Shopping Ad is Displayed First  – Search Engine Journal

9. How Important Is Your Internal Linking Strategy for SEO? – Forbes

10. Search engine optimization is ongoing process – The Nashville LedgerToday’s Issue of The SEO Daily:

Today’s Issue of The SEO Daily:

1. Google AdSense User First Program  -Search Engine Roundtable

Some publishers over at WebmasterWorld and Google AdSense Help forums are saying they are now seeing an invitation within their Google AdSense interface to join the User First beta program.

It looks like Google AdSense is awarding publishers that have a user first approach with “early access to new features designed to help boost your revenue and provide your visitors with better ad experiences.” The help document says:

More at https://www.seroundtable.com

2. Google AdWords Report Editor Adds Cross-Account Reporting -Search Engine Roundtable

Now in the Google AdWords Report Editor you can do cross-account reporting to see all your important metrics across your manager account in one single report. Google quietly announced this new feature on both Google+ and Twitter.

More at https://www.seroundtable.com

3. Google: We’ve Changed The Way We Think About The Panda Algorithm – Search Engine Roundtable

Gary Illyes from Google said on Twitter this morning that Google has changed the way they think about Panda from five years ago. Gary wrote “we’ve changed the way we think about Panda.” He added, “what was true 5 or so years ago, might not be now.”

More at https://www.seroundtable.com

4. Google Local Pack Shows Query From Website Content of Local Listing – Search Engine Roundtable

Last night, I was tipped off by Matt Schexnayder of Sparefoot of a new local pack test where Google is showing when the query matches content on the local businesses website. It is called “website mentions” and just like Google will highlight the content in the snippets that match the query in the organic results, Google is doing something similar in the local pack now. Or at least testing it.

More at https://www.seroundtable.com

5. Why microsites aren’t always ideal for SEO – Search Engine Land

On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for registration and information aside from the main organization website (as Search Engine Land does with the SMX conference site). Or, if you own several car dealerships, you may want or need to have a separate website for each dealership location.

More at http://searchengineland.com

6. How to Choose an SEO Tool for Beginners – Northcutt

The SEO industry is awash in auditing, tracking and reporting tools. Choosing the right tools or services can be overwhelming for the SEO beginner. When researching potential options, it’s always worth-while to map out what you’re expecting from your SEO tool and what your needs are.

So if you’re in the market for an SEO tool for beginners, we’ve put together a list of some essential features and characteristics that any tool should have. Choosing the right tool for your job is going to make your SEO much, much easier.

More at https://northcutt.com

7. Report: Content Development is Most Pressing SEO Issue for Enterprise Marketers – KoMarketing

The “State of Enterprise SEO in 2017” report from SEO Clarity and partners North Star Inbound and BuzzStream recently took a closer look at how enterprise-level marketers are investing in SEO and where they are seeing the most ROI.

According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month. Technical SEO was named the top priority of resources for respondents, followed by content development, traffic analysis, and link building.

More at https://komarketing.com

8. Google AdWords Will Track How Often Your Shopping Ad is Displayed First  – Search Engine Journal

Google AdWords will now report on how often one of your shopping ads appears in the top position. The new report is called ‘absolute top impression share.’

In an effort to help advertisers identify product data gaps, AdWords is also introducing ‘product status reporting.’

Absolute Top Impression Share
According to Google’s data, the left-most ad in mobile shopping results receives up to three times more engagement. The left-most position is called “absolute top.”

More at https://www.searchenginejournal.com

9. How Important Is Your Internal Linking Strategy for SEO? – Forbes

The idea behind internal linking is pretty simple. Each page of your site will contain links to other pages of your site; your goal in optimizing those internal links will be to include the right number of links on each page, pointing to the right destinations, with the right keywords.

More at https://www.forbes.com

10. Search engine optimization is ongoing process – The Nashville Ledger

Given that Google updates its search algorithm 500 to 600 times a year, there is little point in one-and-done SEO efforts. You must continue to invest each month to keep pace with Google’s changes, as well as your competitors, on the SEO front.

More at http://www.tnledger.com/editorial/Article.aspx?id=99941