News and Picks From The World of SEO For Monday, August 28, 2017

SEO, Content Management, & Social Media Picks For Today’s Issue

August 28 20171. Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust – Online Marketing Blog
2. What are custom taxonomies in WordPress? – Yoast
3. Google Tests New Expandable Sitelinks On Mobile – Search Engine Roundtable
4. Personalized Duplicate Content – Search Engine Roundtable
5. Google Ignores Links To # – Search Engine Roundtable
6. Google Sends “Violating Ad Experiences,” Violation Notices to Site Owners – The SEM Post
7. Broken Link Building: Answers to 6 of the Most Common Questions – Search Engine Journal
8. Google Maps local listings can now have videos uploaded – Search Engine Land
9. Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site – Search Engine Land:
10. What’s The Difference Between Content Marketing And SEO? – Forbes

Today’s Issue of The SEO Daily:

1. Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust – Online Marketing Blog

It’s easy to see why HTTPS is a good idea—you don’t want some shady character snooping on your passwords and credit card information when you’re online banking at Starbucks. And you wouldn’t want to think you’ve connected with your bank when you’re actually on www.stealyourmoney.biz.

Beyond the safety considerations, however, the push for websites to adopt HTTPS matters for content marketers. Not having HTTPS on your site can now hurt your marketing efforts in two big ways: search engine visibility and customer trust. Here’s what you need to know.

More at http://www.toprankblog.com

2. What are custom taxonomies in WordPress? – Yoast

WordPress introduced the concept of tags in version 2.3. As described by Wikipedia, a tag is ‘a non-hierarchical keyword or term assigned to a piece of information.’

This means WordPress has had a hierarchical way of classifying information (categories), and a non-hierarchical way of organizing information (tags) since version 2.3. As far back as 2006 (!), people were discussing the fact that tags are not categories.

The problem is that WordPress calls them both ‘taxonomies,’ but that’s not entirely correct. The word taxonomy assumes a hierarchy of sorts, as explained on another Wikipedia page.

More at https://yoast.com

3. Google Tests New Expandable Sitelinks On Mobile – Search Engine Roundtable

Google seems to be testing a new look for the sitelinks that expand, something Google has been doing for a few years now. But with the new tappable carousel sitelinks, I guess Google needs to try a new format.

Tom Whiley posted on Twitter a screen shot of the new sitelinks format for these expandable card carousel sitelinks.

More at https://www.seroundtable.com

4. Personalized Duplicate Content – Search Engine Roundtable

Minutes ago, I had someone ask me how they can make their “personalized duplicate content” search engine friendly. How can they SEO their duplicate content that is personalized to users. I found it somewhat funny and wanted to share the term with you.

More at https://www.seroundtable.com

5. Google Ignores Links To # – Search Engine Roundtable

Do you use a hashtag or pound sign in your URL? For example, the link URL is simply a hashtag or pound sign, one of these #. What should Google do with them? The URL would look like <a href=”#”> Google says they completely ignore them.

Most of the time, at least when I use that, it is for a placeholder. The links don’t really go anywhere, so it would make sense that Google would ignore them.

John Mueller said since they go nowhere, Google ignores them:

More at https://www.seroundtable.com

6. Google Sends “Violating Ad Experiences,” Violation Notices to Site Owners – The SEM Post

This new violation does require site owners to file a reconsideration request, which can be accessed right from the Ad Experience Report for any site that has received a notice.  But as of right now, there is no penalty or impact for not doing anything if you get a notice. Google confirmed to The SEM Post that this will change in the future, as well as having a set time that site owners will have to fix ads before they are filtered out automatically by Chrome.

More at http://www.thesempost.com

7. Broken Link Building: Answers to 6 of the Most Common Questions – Search Engine Journal

Broken links are an epidemic.

A recent study Rowe Digital (full disclosure: this is my company) looked at 90 publishers and websites and found over 65,000 broken outbound links (i.e., links generating 404 errors).

Broken link building has existed as a strategy for many years, but its approach has continued to be honed and perfected.

In order to get results from your broken link building efforts, you must make sure your outreach and content is:

More at https://www.searchenginejournal.com

8. Google Maps local listings can now have videos uploaded – Search Engine Land

Google announced in the Local Guides Forum that they now are rolling out support to upload videos to Google Maps local listings on Android devices.

The help document explains the feature is currently only available to Android users. Google wrote, “To add videos, you must use an Android device. To remove videos, you must use an Android device or a computer.”

You can add videos from three different areas:

Add a video from a place’s page.
Add videos from “Your contributions.”
Add video using Google Photos or your Gallery app.

More at http://searchengineland.com

9. Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site – Search Engine Land:

Well, it’s official. Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds counterintuitive, doesn’t it? After all, Google makes its money from advertising. However, as a search engine, Google’s number one priority is to make a searcher’s experience a positive one. And, just as Google put sites with mobile interstitials on the naughty list earlier this year, it’s now taking a stand against pop-ups and other annoying ads.

Google’s not the only one that is annoyed by pop-up ads. Your potential customers don’t like them either.

In a recent survey by inbound marketing giant HubSpot, they found that consumers don’t like overly intrusive ads. Consumers especially don’t like pop-up ads, mobile ads and video ads.

More at http://searchengineland.com

10. What’s The Difference Between Content Marketing And SEO? – Forbes

If you’re new to the online marketing industry, this can all be a bit confusing. Even if you’re experienced, you might have trouble drawing a line between the two concepts. On some level, this is fine; content marketing and SEO are two tightly interwoven strategies. But if you want to get the most out of each dimension of your online marketing, you should know where each begins and ends.

More at https://www.forbes.com