July 13 2017 | Search Engine News and Picks for The SEO Daily

Search Engine News & Picks For Thursday, July 13, 2017

1. Rand Fishkin To Step Away From Day-To-Day Operations At Moz – Search Engine Land

July 13 The SEO DailySarah Bird, the CEO at Moz, announced the news this morning, calling this a six- to nine-month transition period as he moves into the role of a Moz Associate. Moz Associates is a part-time volunteer program where passionate marketers “contribute time and effort” within the Moz community. More at http://searchengineland.com

2. How-To Rank Your Site for Plural Search Query – SEO-hacker

So, what do you do to get that top spot? It’s easy. Always identify the problem on why is it that these type of sites have continuously outperformed their competitors. Although this is not absolute, it’s close enough. So, what are the problems that you’ll face? More at https://seo-hacker.com

3. Search Marketing: Stepping Beyond SEO | Level343 Online Marketing

After SEO, it’s tempting to let your guard down and hope for the best. However, search marketing merely begins with optimization. Making the mistake of relying solely on SEO basics is like planting a seed. The plant will grow on its own, but to get the highest yield there’s still a lot of work to be done! More at https://level343.com

4. The Benefit And Shock Of Analyzing Googlebot Crawl Spikes Via Log Files – Search Engine Land

I noticed several strange spikes in pages crawled in the Crawl Stats report in Google Search Console (GSC). For example, Google would typically crawl about 3,000 pages per day, but the first two spikes jumped to nearly 20,000. Then two more topped 11,000. More at http://searchengineland.com

5. The AMP is A lie – Search Engine Land

I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I guess I was wrong. The web is complicated enough, and we don’t need another code base to maintain, causing more problems for more websites. AMP is fairly lean right now, but as more and more functionality is added and required, AMP will bloat. More at http://searchengineland.com

6. Google: Check Your Mobile Site Has Alt Text Tags on Images – The SEM post

This does make me wonder if this might be an issue Google is seeing as they are crawling and comparing desktop versions of a webpage with a mobile version, in preparation for mobile first index, where Google will be swapping over their search index from the desktop version of a page to the mobile version.  More at http://www.thesempost.com

7. Google: Position & Weight of Internal Links for SEO Value – The SEM post

While one use of internal links is for users to enable them to easily find their way around a site, there is also a great deal of value in those links for SEO as well, especially for signaling to Google and other search engines which of your internal pages are more important than others. More at http://www.thesempost.com

8. Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords – Search Engine Land

If you don’t have a long-tail SEO strategy, you’re missing out. It’s never been easier to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and use long-tail keywords to boost your content. This guide will show you how to do exactly that. More at https://www.searchenginejournal.com

Web Content News & Picks For Thursday, July 13, 2017

1. Four Places To Find Blog Post Ideas – Blogging Tips

How do I generate enough ideas to write such a volume of guest posts? I know where to look to find, mine and cultivate blog post ideas. A few gold mines exist online but you need to know where to trawl for the highest volume of quality blog post ideas. More at http://www.bloggingtips.com

2. You Can Now Schedule Your Social Media Posts from WordPress.com — The WordPress.com Blog

The new Advanced Social Media feature for Business and Premium plan users (and for Jetpack Professional and Premium users) lets you schedule specific times that your content will be automatically shared on places like Twitter, Facebook, and LinkedIn. You can also preview your social updates before sending them, so you know exactly how it will look when it goes out. More at https://en.blog.wordpress.com

Leave a Reply