July 11 2017 | Search Engine News and Picks for The SEO Daily

Search Engine News & Picks For Tuesday, July 11, 2017

1. Are You Using Google AdWords Language Targeting Correctly? – Clix Marketing PPC Blog

July 11 The SEO DailyFirst, it’s important to know that Google will not translate ads or keywords for you. If you write ads in English and select “Spanish” as your target language, your ads and keywords will still be in English. If you want ads to show in a particular language, it’s up to you to translate them. More at http://www.clixmarketing.com

2. Seo For A New Website: The Very First Things To Do – Yoast

After my friend launched her website, she celebrated and asked her friends, including me, what they thought of her new site. I love her site, but couldn’t find her in Google, not even if I googled the exact domain name.  More at https://yoast.com

3. Google Adds Other Locations to Local Knowledge Panel – The SEM Post

Google has made yet another change to how they display local businesses in the knowledge panel.   Google is now showing additional locations when it displays the knowledge panel, in a carousel at the bottom of the knowledge panel. More at http://www.thesempost.com

4. Attack of The Clones: Here’s A Script To Fight Duplicated Ads – Search Engine Land

Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that. More at http://searchengineland.com

5. How to Approach SEO in 2017 – Daily SEO Blog

For the everyday blogger with a basic understanding of how SEO works, searching for helpful tips on Google can be as daunting as moving to a country where you don’t know the language. In fact, in many ways, it is exactly the same. More at https://dailyseoblog.com/approach-seo-2017

6. Key Notes On Optimizing For Voice Search: Conversation, Content, And Context – Search Engine Land

Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. More at http://searchengineland.com

7. Google Recommends Using Self-Referencing Canonicals – The SEM Post

Some SEOs automatically include self-referencing canonicals on all pages, while others only use it when it is actually needed due to similar or duplicated pages that should all reference a single page.  But what should be considered best practices? More at http://www.thesempost.com

8. How To Do Local SEO Competition Research – Search Engine People

The SEO competitiveness has been dialed up to fierce levels, but there’s a limit to just how much two companies can one-up each other without digging deep into the finer details. So, if you’re serious about crushing your competitors, you need to be familiar with their operations, their citations, their reviews, and the image they’re presenting to customers. More at https://www.searchenginepeople.com

9. Create Mobile Responsive Web Design Without Losing Sight of SEO – Webmaster-Success

The friendliness of design determines how easily it will be for search engines to locate the website during searches.  Then the second aspect that is no less important for web designers is that the design must be appealing to users and offer better user experience. The third and perhaps the most important feature of web design today, is that it must be compatible with mobile devices. More at http://www.webmaster-success.com

10. Google Can Rank /page & /page.html Separately If Content Is Different – Search Engine Roundtable

As many of you know, since you are advanced technical SEOs, /page and /page.html technically are different URLs and different pages. But often, web servers are configured to make the page the same, so if you go to /page or /page.html, either you get redirected to one or the other OR you see the same content on both pages. More at https://www.seroundtable.com

11. Google Recommends You Don’t Redirect By IP Location – Search Engine Roundtable

Google’s John Mueller said on Twitter that is not always the best cast to redirect users (or bots) by the location of the IP address of that user or bot. He said it can often not only “break indexing” but also “frustrate users.” More at https://www.seroundtable.com

12. Domain Ranking Factors: Seo Shortcuts You Should Not Take | Smartbrief

Although there is a whole market for it, coughing up money for links is a direct violation of Google’s guidelines. Exchanging links with one of your website owner buddies that point to each other’s website is also not advisable. And building link farms by putting online websites that will be used only as link sources in order to increase a certain website’s popularity is also a big SEO no-no. More at http://www.smartbrief.com

13. Don’t Make These Costly SEO Mistakes – Brick Marketing

Most website owners know this today and understand that they need to get involved in this “SEO thing.” However, before beginning an SEO campaign, it’s important to understand exactly what you should be doing. There is good SEO and bad SEO and if you don’t know the difference and end up doing bad SEO, it can end up costing you big time. Here are some of the costliest SEO mistakes being made: More at http://www.brickmarketing.com

Paid Search News & Picks For Tuesday, July 11, 2017

Adwords Editor 12: Everything You Need To Know | Search Engine Watch

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is a welcome upgrade and marks the biggest improvement to the platform since version 11.0 launched in 2014. More at https://searchenginewatch.com

Web Content News & Picks For Tuesday, July 11, 2017

1. Learn Content Marketing That People Want To Consume — For Less Than $30 |

You probably feel bombarded by advertising and marketing pitches a dozen times throughout any given day. Whether it’s on TV or radio, while surfing the web, shopping or just walking from place to place, you are being bombarded. Everywhere you turn, someone is trying to sell you their product or their philosophy. More at https://thenextweb.com

2. High-Quality Content Creation As Top Reason For Success – Demand Gen Report

85% of marketers identified “high-quality content creation” as the driver that helped them succeed and stand out against competitors. More than half of the marketers stated that focusing on “content strategy” and “content distribution” was critical to their success. More at http://www.demandgenreport.com


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