July 10 2017 | Search Engine News and Picks for The SEO Daily

Search Engine News & Picks For Monday,  July 10, 2017

1. Keyword Cannibalization and SEO: How to Find and Fix It | Stone Temple

July 10 The SEO DailyIn this episode of our Here’s Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. More at https://www.stonetemple.com

2. Bing Adds ‘Popular Content’ Search Results Snippet Section | Search Engine Land

Bing has added a new feature to its search results page, a box named “Popular Content.” David Iwanow spotted this first, where if you search for brands such as [dropbox] or [shutterstock], among others, you get this new search result feature. The popular content section is a carousel-like feature that lets you click the right arrow to see more. More at http://searchengineland.com

3. Intelligent Search is Changing What It Means to Rank | search engine journal

Today’s digital environment of paid ads, maps, shopping options, reviews, and mobile-first commerce has changed how we see what we see, and with it, what drives business to businesses. If organic rankings are your main focus today, you’re failing fast. More at https://www.searchenginejournal.com

4. Here’s How Rankbrain Does (and Doesn’t) Impact Seo | Search Engine Watch

HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this, however, is that artificial intelligence optimization is seemingly a paradoxical notion. If we imagine that Google is a child, when the child goes to school and reads a book, we want the child to learn and understand the information, More at https://searchenginewatch.com

5. What Are Breadcrumbs And Why Are They Important For Seo? | Yoast

Breadcrumbs are an important part of almost any good website. These little navigational aids not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. More at https://yoast.com

6. Five SEO Experts Share Their Link Earning Strategies For 2017 | Search Engine People

We spoke to 5 industry people, asking about link earning strategies and they shared their views on it.  
More at https://www.searchenginepeople.com

7. What is Schema Markup & Why It’s Important for SEO – Search Engine Journal

Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result. Schema can provide context to an otherwise ambiguous web page. More at https://www.searchenginejournal.com

8. Early Signs of A Google Search Algorithm Update | Search Engine Roundtable

There are some early signs of a Google search algorithm update over the weekend, around Saturday and Sunday. The chatter is still very quiet but it was the weekend and that might kick up over the next day or so. Plus, pretty much all the tools are on fire, showing huge volatility around July 9th. More at https://www.seroundtable.com

9. The 5 Most Common SEO Myths | Entrepreneur

My job is to teach prospective clients about what actually moves the needle from an SEO perspective and to erase the theories from their minds that will have very little benefit to their business. More at https://www.entrepreneur.com

10. This Is What They Search For: The Most Popular US Industries & Traffic Shares – Moz

After storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains. More at https://moz.com

Paid Search News & Picks For Monday,  July 10, 2017

1. Five Tips for Writing Effective PPC Ad Copy | Socedo

To create the right combination of headline, descriptions and display URL within the limited amount of space available, you’ll need to have a thorough understanding of your target audience and the intent behind their queries. More at http://blog.socedo.com

2. Mastering Paid Ads: Writing Strategies That Drive Conversions |Forbes

Running pay-per-click (PPC) or other paid ad campaigns can be a tricky business. Many amateur digital marketers, however, make it sound so simple: Choose your target keywords, write text ads, decide on bids, input credit card information, click “go” and wait for your business phone to ring. Unfortunately, this rarely works. More at https://www.forbes.com

Web Content News & Picks For Monday,  July 10, 2017

1. Four Content Marketers Learned From 4 Content Marketing Experiments | CMS Wire

Earlier this year, I wrote about how four content marketers were planning to experiment with different ways to make their content stand out from the crowd. Their goals ranged from implementing more effective search optimization to attracting new customers, to finding ways to repurpose content, to increase traffic and conversion rates.  More at http://www.cmswire.com

2. Five Content Marketing Ideas for August 2017 | Practical Ecommerce

For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer relationships, it requires a steady flow of interesting content ideas. More at http://www.practicalecommerce.com

Leave a Reply