July 06 2017 | Search Engine News and Picks for The SEO Daily

Search Engine News & Picks For Thursday, July 6, 2017

Why You Should Use The Yoast SEO Text Link Counter – Yoast

The SEO Daily July 6What does the text link counter do? The text link counter counts the internal text links in your posts. It consists of two counters: The first counter counts the number of links in your post and the second counter counts number of links to your post. More at https://yoast.com

Google May Be Testing Out A New Design For Mobile Search – Android Headlines

A few tweaks that appear to be geared at making the search experience at Google in the mobile web a much more helpful and intuitive experience. Of course, it bears mentioning that all or none of these changes could end up being finalized and implemented on the user side of things, at least until Google officially reveals the changes. More at https://www.androidheadlines.com

Danny Sullivan, You Changed My Life. Thank you. – SuccessWorks

Sure, Danny isn’t the first “first generation” search marketer to step away from the industry (I believe my first business partner, Jill Whalen, was the first.) But, he’s the biggest. He’s called the “Godfather of SEO” for a reason. More at http://seocopywriting.com

The Marketer’s Guide to Link Building – Single Grain

More traffic = better SERP rank. Companies like Google track how many views your site is getting, how long users hang around, where they go and much more. You didn’t think they spent so much time and money building Google Analytics because they were feeling nice one day, did you? More at https://www.singlegrain.com

Fix Your Outbound Link Problem In A Single Workday – Search Engine Land

Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. More at http://searchengineland.com

Page One: What’s A Google Rank Worth – Search Engine People

When you look at the statistics, it’s easy to see the lion’s share of clicks are going to the highest ranked search results. Different studies have put the traffic share of the first position at around 33%, with the second position getting around 15% of share, 9% going to number 3, and steeper dropoffs after number 5. At a minimum, 75% of clicks go to the first page of search results. More at https://www.searchenginepeople.com

What We Learned From SEO: The Movie – Search Engine Watch

The movie is a fun insight into where SEO came from and who we have to thank for it, but some of its most interesting revelations are contained within stories of the at times fraught relationship between Google and SEO consultants, as well as between Google and business owners who depended on it for their traffic. For all that search has evolved since Google was founded nearly two decades ago, this tension hasn’t gone away. More at https://searchenginewatch.com

Google: Missing Embedded Video On AMP Page Error  – Search Engine Roundtable

Yesterday, Google began sending out new AMP errors for video embeds done wrong with AMP. The errors read “Missing embedded video on AMP page for” and lists your domain. I received the error and I dug into them and most of them the videos on those pages are so old that they either no longer exist or something else – they were not worth fixing because the content is so stale on those pages. More at https://www.seroundtable.com

Google Says Bots Might Like Bold Text But…

Since the early days of SEO, SEOs have been looking for anything to tweak on-page to impact their rankings – including using the bold tag on your text. If you want to emphasize words on your page, you bold them on the web and they stand out.  More at https://www.seroundtable.com

Ferzy Review – A Quick & Easy Keyword Research Tool – Seo-Hacker

Keyword research has always been, and always will be, one of the most integral stages of building a competent SEO campaign. However, finding the right tool in order to do so can be a challenge of its own. That’s why I’m glad to introduce the newest addition to our ever-growing toolbox: Ferzy. More at https://seo-hacker.com/ferzy-review/

Paid Search News & Picks For Thursday, July 6, 2017

Google AdWords Supports Dynamic Search Ads In Ad Group – Search Engine Roundtable

David Zagury sent me a screenshot on Twitter of AdWords launching a new feature in the new AdWords interface to create dynamic search ads as groups in standard campaigns. In the screen shot, you can find a checkbox to “enable dynamic search ads for this campaign” and then you can set up an ad group for this group type as dynamic. More at https://www.seroundtable.com

Do Google’s New AdSense Native Ads Violate Its Own Policies? – Search Engine Journal

Google has introduced a new type of AdSense ad unit called “Native ads,” which raises concern as to whether or not the company is violating its own policies. Allow me to explain. Google’s new Native ads are designed to match the look and feel of one’s website, which the company claims is good for the user experience.  More at https://www.searchenginejournal.com

Everything You Need To Know About AdWords Editor 12 – PPC Hero

There is no denying the significant changes that have taken place that allow advertisers to better manage AdWords and focus more on not so monotonous tasks. So let’s jump into AdWords Editor 12 and how Google has taken the tool to another level, yet again. More at http://www.ppchero.com

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