Weekly Roundup – July 02 to 08, 2017 | The SEO Daily

Picks & News From The World of Search July 2 – 8, 2017

 

1. Google Says Publishing 100,000 Pages At Once Is Not An SEO Issue – Search Engine Roundtable

Weekly Roundup July 02 -08 The SEO DailyJohn said in a video hangout this morning at the 19:12 mark that it is “no problem” to release hundred thousand pages at once. He added from an “SEO point of view that’s generally not an issue.” The only potential issue is that Google will crawl it and your server needs to be able to handle the crawl.  More at https://www.seroundtable.com

2. SEO Audit Essentials in 2017 |  Semrushchat

To walk you through the essentials of performing a technical SEO audit of your site in 2017, we invited Stephan Spencer @sspencer to our SEMrush Chat. Stephan is an SEO expert, a three-time author, a professional speaker, a consultant, and the Founder of Netconcepts. More at https://www.semrush.com

3. How To Get Links Without Guest Blogs | Search Engine Watch

Guest blogging can still be a part of your link earning strategy. However, it should not be your only strategy.  It’s important to diversify your link profile so that it doesn’t constitute a large percentage of your backlink profile. Here are a few fantastic link opportunities you can put into motion today. More at https://searchenginewatch.com

4. Google Can Rank Pages Even When The Query Isn’t Present On The Page | SE Roundtable

Rabin posted on Twitter “Google can and on many instances will rank a page for a query even if the query is not present on that page. @methode #nobrainerfriday.” In which, Gary Illyes from Google responded to saying “true.” More at https://www.seroundtable.com

5. Three  Tell-Tale Signs Your Content Is Boring The Life Out of People | Jeff Bullas

I’m going to discuss three obvious ways to tell if your audience is bored of your content. Because your content should be something people give a crap about. And if it isn’t, you’re failing at the most important part of your business. More at http://www.jeffbullas.com

6. One Greedy Blogger Mistake And How To Fix It – Blogging Tips

Some greedy, fear-filled bloggers make a terrible mistake on the regular. These folks hurriedly, desperately, spasmodically try to hit the ball out of the park by trying to learn all the tips, techniques and hacks to create a viral blog post. More at http://www.bloggingtips.com

7. Google Wages War Against Annoying Ads | Right Mix Marketing

Google has long been the largest competitor in the industry. Whatever niche you’re in, you’re bound to tread carefully with all the regulations they have set in. They’re the biggest search engine in the world, no doubt about it, that’s why many marketers sought out for SEO. More at http://www.rightmixmarketing.com

8. How To Build A Successful Blog Even If You Are A Nobody From Nowhere – Blogging Tips

I have applied the same mindset to my blogging career. Especially when I was a nobody from nowhere. I had no blogging rep. I was not established online. I was just a broke, fired security guard who heard blogging was a good way to make a living online. How did I make an impact in the blogging world despite having no name? Or despite having no connections? The same way that I stepped into a cage with three, 400-pound tigers. More at http://www.bloggingtips.com

9. What Should You Do If You Have a “Great” Article That’s Getting 0 Traffic? | Neil Patel

You’ve just written an A+ article. You’ve crossed your T’s and dotted your I’s and are certain that your article is going to crush it. After much anticipation and preparation, you publish it. You watch. You wait. And it gets zero traffic! What went wrong? Well here’s the thing about content. More at http://neilpatel.com

10. SEO Case Study: Zero To 100,000 Visitors In 12 Months – Search Engine Land

Today, I want to share a process we’ve developed at Siege Media to earn links and visibility and to increase web traffic for our clients. I’m going to walk through how we built a site’s SEO strategy from the ground up — growing from zero visitors to 100,000 — and share key takeaways that you can apply to your own strategy. More at http://searchengineland.com

11. Google Can Index Content In iFrames: SEOing iFrames

An interesting question was asked in the last Google hangout with John Mueller at the 21:16 mark into the video. The question was around controlling or influencing Google to index the page of content that is embedding the iframe over the source of that content. More at https://www.seroundtable.com

12 .Google Posts Expire In 7 Days – Search Engine Roundtable

I don’t see the information currently in the help documents but it appears the Google Posts you make in Google My Business expires around seven days later. As you know, a couple weeks ago, Google brought Google Posts live to most Google My Business owners and you can now easily post messages in your local panel instantly. More at https://www.seroundtable.com

13. 7 Content Marketing Tactics To Boost Your Organic Traffic – Search Engine People

After you’ve done your keyword research, you may find you need to create new pages for your target audience. Whether the pages are new or existing, make sure to optimize them fully in order to get the best out of them and to increase their chances of ranking highly in Google’s search results. You don’t want to hold yourself back with poorly optimized pages that hurt your rankings. More at https://www.searchenginepeople.com

14. The Best Content Creation Strategies from 41 Experts – The Blog Herald

At the very time, the fluidity of writing as a task is what makes it appealing to some. Whether it’s developing a rigid structure to help you write content or just letting the creative juices flow, it simply shows how writing in itself can never be tamed.  More at http://www.blogherald.com

15. Danny Sullivan, You Changed My Life. Thank you. – SuccessWorks

Sure, Danny isn’t the first “first generation” search marketer to step away from the industry (I believe my first business partner, Jill Whalen, was the first.) But, he’s the biggest. He’s called the “Godfather of SEO” for a reason. More at http://seocopywriting.com

16. Fix Your Outbound Link Problem In A Single Workday – Search Engine Land

Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. More at http://searchengineland.com

17. Page One: What’s A Google Rank Worth – Search Engine People

When you look at the statistics, it’s easy to see the lion’s share of clicks are going to the highest ranked search results. Different studies have put the traffic share of the first position at around 33%, with the second position getting around 15% of share, 9% going to number 3, and steeper dropoffs after number 5. At a minimum, 75% of clicks go to the first page of search results. More at https://www.searchenginepeople.com

18. What We Learned From SEO: The Movie – Search Engine Watch

The movie is a fun insight into where SEO came from and who we have to thank for it, but some of its most interesting revelations are contained within stories of the at times fraught relationship between Google and SEO consultants, as well as between Google and business owners who depended on it for their traffic. For all that search has evolved since Google was founded nearly two decades ago, this tension hasn’t gone away. More at https://searchenginewatch.com

19. Do Google’s New AdSense Native Ads Violate Its Own Policies? – Search Engine Journal

Google has introduced a new type of AdSense ad unit called “Native ads,” which raises concern as to whether or not the company is violating its own policies. Allow me to explain. Google’s new Native ads are designed to match the look and feel of one’s website, which the company claims is good for the user experience.  More at https://www.searchenginejournal.com

20. Everything You Need To Know About AdWords Editor 12 – PPC Hero

There is no denying the significant changes that have taken place that allow advertisers to better manage AdWords and focus more on not so monotonous tasks. So let’s jump into AdWords Editor 12 and how Google has taken the tool to another level, yet again. More at http://www.ppchero.com

21. Search Buzz Video Recap: Google Update, Mobile Hidden Content, AdSense, Posts & More

22. Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday – Moz

Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. More at https://moz.com

23. Twitter Ramps up AMP – Search Engine Land

Twitter has started linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps, shifting more traffic away from standard mobile web pages and giving publishers another reason to pay attention to how their AMPs display and perform. More at http://searchengineland.com

24. Twelve Reasons Why Your Rich Snippets Aren’t Showing – Search Engine Journal

Structured data markup is one of the greatest tools for creating enhanced results organically. Structured data is code that can be added to a website to help search engines provide more detailed results for users, appearing in the form of a rich snippet. You see them all the time on Google, especially in the search results for recipes and products. They tend to draw the eyes of searchers and, as a result, have higher click-through rates.  More at https://www.searchenginejournal.com

25. Google Says Exact Match Domains Don’t Get Magic Ranking Bonus – Search Engine Roundtable

John Mueller of Google said on Twitter that if you have an exact match domain, aka EMD, it doesn’t give you a magic ranking bonus in Google. John said, “there’s no magic EMD bonus.” More at https://www.seroundtable.com

26. Embedding YouTube Videos On Your Site Doesn’t Help With Google Rankings – Search Engine Roundtable

John Mueller of Google had to say in a Google Webmaster Help thread that adding a YouTube video to your page will not make the page high quality by itself. Videos from YouTube on your pages won’t give you a ranking boost or show Google that the page is higher quality. More at https://www.seroundtable.com

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