News and Picks From The World of SEO For Wednesday, August 30, 2017

SEO, Content Management, & Social Media Picks For Today’s Issue

August 30, 20171. Ten Features You Have To Try Out In SEMrush Position Tracking Tool – SEMrush Blog
2. The Right Way of Measuring Backlink Building Campaigns – Right Mix Marketing
3. Google Search Console Data Up To Date Again – Search Engine Roundtable
4. Google AdWords Ad Rotation To Offer Optimize & Rotate Indefinitely – Search Engine Roundtable
5. Forbes, Entrepreneur & Inc Now Nofollow External Links – Search Engine Roundtable
6. What Can Marketers Do About Ad-Blocking? – Search Engine People Blog
7. Google: Noarchive Tag Does Not Hurt Your Google Rankings – Search Engine Roundtable
8. Five Hacks to Increase Clicks on Your Google AdWords Ads – Neil Patel

Today’s Issue of The SEO Daily:

1. Ten Features You Have To Try Out In SEMrush Position Tracking Tool – SEMrush Blog

Many of you share your pain points, thoughts, and suggestions regarding our Position Tracking tool, and not only do we listen, but we also implement changes based on your feedback. We want to thank you for the time you take to help us improve our tools.

I am honored to present to you 10 awesome features that will come in handy when trying to win the fight for Google’s top 10 positions for every specific page you want to make visible and for each city you want to attract new customers. Let’s dive in.

More at https://www.semrush.com

2. The Right Way of Measuring Backlink Building Campaigns – Right Mix Marketing

When you measure your backlinks, you gain greater insights into how well your website is performing – but you also get the chance to learn more about your audience. For example, when you know where a backlink is coming from (ergo, the type of content), you can then build a better audience profile.

Once you know why sites are linking to you, and the kind of audience these sites have, you can then start to create content that is tailored more specifically, and which hits home with the right audience. This will help your readership to find you in the Google search results, and it will also encourage more related sites to link to you. In effect, you’ll be doubling, tripling or completely ballooning the effects of backlinks.

More at http://www.rightmixmarketing.com

3. Google Search Console Data Up To Date Again – Search Engine Roundtable

The Google Search Console Search Analytics reports are now back up to date with their normal two or so delay period. For the past 15 days or so, it was about a week delayed and now, finally this morning, it is back to the normal two-day delay.

More at https://www.seroundtable.com

4. Google AdWords Ad Rotation To Offer Optimize & Rotate Indefinitely  – Search Engine Roundtable

Google announced they are “simplifying ad rotation to two settings.” Specifically, they are only going to offer “optimize” and “rotate indefinitely” options starting in late September.

Optimize Ad Rotation:
The “optimize” ad rotation setting prioritizes ads that are expected to perform better than other ads within an ad group. Google said this is figured out by Google’s machine learning technology. “This setting will optimize your ads for clicks in each individual auction using signals like keyword, search term, device, location and more,” Google added.

More at https://www.seroundtable.com

5. Forbes, Entrepreneur & Inc Now Nofollow External Links – Search Engine Roundtable

It seems like Google has two fewer sites to worry about when it comes to link schemes or manipulation. Forbes, Entrepreneur, and Inc have just started to add nofollow attributes to external links in their articles. As many of you know, and as we covered in the past, sites like Forbes, Inc, Huffington Post, Entrepreneur and others are constantly being used by link buyers and sellers sell links and PageRank.

More at https://www.seroundtable.com

6. What Can Marketers Do About Ad-Blocking? – Search Engine People Blog

Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about.

In addition to worrying about programmatic ad placements, marketers are also up against click fraud issues, which is already costing advertisers millions of dollars a year. Just recently, Procter & Gamble (P&G) cut back spending by $140 million due to concerns over where its ads were showing up online – that is, when they were getting past ad-blockers.

More at https://www.searchenginepeople.com

7. Google: Noarchive Tag Does Not Hurt Your Google Rankings – Search Engine Roundtable

The noarchive tag will prevent Google from showing the Cached link for a page in their search results. But it does not prevent the page from ranking well in Google says John Mueller.

John Mueller of Google replied to the question on Twitter saying “no” using the noarchive tag on pages does not negatively affect Google rankings for those pages.

More at https://www.seroundtable.com

8. Five Hacks to Increase Clicks on Your Google AdWords Ads – Neil Patel

I can tell within a matter of minutes whether or not your AdWords campaign will succeed.

No, I’m not a psychic.

But after reviewing countless campaigns, I’ve honed my prediction skills to know which ones will do well and which ones will fail.

When it comes to successful campaigns, there are a few common variables.

For example, one of the biggest factors I see for well-performing campaigns is high click-through rates (CTR).

High CTRs are critical because they directly affect your cost per click and quality score.

More at https://neilpatel.com