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I received an E-Mail from a reader, Jeff, asking to make a blog post on the tools that I would use when developing a website to check on their status, as well as research a website before buying it.
Written by cecil on June 24th, 2007 with comments disabled.
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The family of SEO Black Hats just got a whole lot bigger. Tons of people who thought they were playing by the rules, including sites in every category of the Internet, just got categorized as search engine spammers by Google in Matt Cutt’s recent post
Google may provide a special form for paid link reports at some point, but in the mean time, here’s a couple of ways that anyone can use to report paid links:
- Sign in to Google’s webmaster console and use the authenticated spam report form, then include the word “paidlink” (all one word) in the text area of the spam report. If you use the authenticated form, you’ll need to sign in with a Google Account, but your report will carry more weight.
- Use the unauthenticated spam report form and make sure to include the word “paidlink” (all one word) in the text area of the spam report.
Anyone who buys or sells links is now a search engine spammer – and I say “Welcome to the Club!”
Now that you’ve popped your cherry, you might as well get yourself acquainted with how things work in the black hat world. You are no longer “on Google’s Side” (if you ever were in the first place).
It’s a war. Google has cast you as the enemy. Make sure you are prepared.
“Every battle is won or lost before it is ever fought.” — Sun-tzu
Written by QuadsZilla on April 15th, 2007 with no comments.
Read more articles on SEO and Google and SEM and Search Engine Marketing and Marketing and Search Engine Optimization and Black Hat and Internet Marketing and Internet and Blog and Blogs and Search Engine Spam and Bloggings.
I’ve been away with business, but I’m back and am not all amazed to find out that Google has acquired AdScape Media yesterday or so. For those that don’t know what AdScape does, it is a company that helps place advertisements inside video games. Gaming has evolved over the years and has become a vital part in everyone’s lives, similar to how the internet is a factor in everyone’s lives.
Technorati Tags: Google, AdScape
Written by cecil on March 18th, 2007 with comments disabled.
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Many people have started upgrading to the latest operating system from Microsoft - Windows Vista. For those that have a wide 15″ screen, you wouldn’t mind displaying their gadget sidebar on the side. Considering how many new computers have Windows Vista installed and the gadget sidebar enabled by default, you can expect a lot of people to want to personalize their sidebar.
Now if you have a gadget sidebar, it’s obvious you’d want to fill it up with the latest and coolest gadgets and widgets. Now if you look at this from a marketing perspective, you could generate a ton of traffic to your website if you supplied a gadget providing a tool or information from your website.
Technorati Tags: Microsoft, Vista, gadget, widgets, marketing
Written by cecil on March 11th, 2007 with comments disabled.
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Digg recently announced that they passed the 1,000,000 Mark for number of registered users. But as Michael Arrington points out, everyone who uses Digg is spamming it by creating multiple “sock puppet” accounts:
“Congratulations to Digg, which announced that they’ve had a million accounts registered at the site (at least ten of which are mine).”
More than 10 are his, and 10 belong to every other “white hat” who passively games Digg. How many serious spammers have more than 5 thousand accounts with bots creating real looking histories? More than a few!
For more on the story, I went to Digg Headquarters to get a photo of a random group of Active Diggers:
So, congrats (I guess) on getting 1 million registered users. But it would be a hell of a lot more impressive if you told me you had 250,000 verified accounts - accounts that we knew tracked back to unique individuals. And no, verification emails to a freemail account don’t really count.
Written by QuadsZilla on March 8th, 2007 with no comments.
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Many SEOs have dismissed personalized search. It’s been seen as a nuisance because when we’re logged into Google, we think our sites are ranking higher in the SERPs than they are for the rest of the world. “What good is that?”
But personalized search will be great and is undoubtedly the Wave of the future. Don’t judge its eventual success or failure on the current incarnations.
Consider the Microsoft acquisition of Medstory Inc. and the longer-range goal
“to link personal information like age, sex, drug regimens, family history and even genetic markers to search. The ideal is that search results are tailored individually, identifying treatments, drug interactions and medical journal articles of interest.”
That’s extremely powerful!
Already an earnest Googler will often come up with a better medical diagnostic than a doctor who sees you for 20 minutes a year. Imagine if the search engine had your entire medical history and genetic information: the results could be a revolution in medicine that empowers individuals.
Take another vertical: porn. If a site had smart meta data on every pic and movie, they could determine a users preference or fetish by displaying a page of thumbs and tracking which ones were clicked. Then, on future visits, content could be delivered that closely matched that users preferences.
Tivo already records TV shows and movies it thinks you will like. Amazon has their “User’s who bought this also bought” feature. When you go to a supermarket, custom coupons are printed out based on what you purchased that day.
Imagine how well both content and advertising could be tailored if you had a users:
Eventually, the algorithms will be smart enough to parse the data and deliver personalized results that far outmatch anything that we see today.
That’s why the real money is not in search, it’s in Data Mining and why the future of search (and indeed all forms of content delivery) will be personalized.
Written by QuadsZilla on March 6th, 2007 with no comments.
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Have you been longing for some free SEO advice from leading SEO Professionals in the industry? Well Loren Baker has started a new project - the SEO Clinic! Basically it mocks the ‘Pimp My Site’ Sessions at Search Engine Strategies, except it’s free!
To participate in this new service, you would need to submit your website to be approved by the SEO Clinic. The staff of people that run the free SEO Clinic are:
Technorati Tags: SEO, Loren Baker, supplemental, copywriting, blogging, Search
Written by cecil on March 4th, 2007 with comments disabled.
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From National Geographic:
“Habibullo Abdussamatov, head of the St. Petersburg’s Pulkovo Astronomical Observatory in Russia, says the Mars data is evidence that the current global warming on Earth is being caused by changes in the sun.“
From MIT on Pluto
“the average surface temperature of the nitrogen ice on Pluto has increased slightly less than 2 degrees Celsius over the past 14 years.”
Since Pluto is moving further away from the Sun and continuing to warm despite that fact, it indicates that something doesn’t fit into “Solar Constant” dismissal theories.
“The latest images could provide evidence that Jupiter is in the midst of a global change that can modify temperatures by as much as 10 degrees Fahrenheit on different parts of the globe.”
From MIT on Triton:
“At least since 1989, Triton has been undergoing a period of global warming. Percentage-wise, it’s a very large increase,” said Elliot, professor of Earth, Atmospheric and Planetary Sciences and director of the Wallace Astrophysical Observatory. The 5 percent increase on the absolute temperature scale from about minus-392 degrees Fahrenheit to about minus-389 degrees Fahrenheit would be like the Earth experiencing a jump of about 22 degrees Fahrenheit.”
So there is Global Warming on at least 4 other bodies in our Solar System that co-insides with the recent warming on Earth. Doesn’t this point strongly towards the Sun or some other Cosmic force as the cause?
On the origin of the runaway global warming theory of CO2 Feedback and Venus (PDF):
“Why is the albedo of Venus important? When the albedo is at 0.80, the Global Warming Theory falls apart. . .
The carbon dioxide levels on Earth have risen from approximately 0.028% to 0.036% in the last few decades. It is a major stretch to compare this with Venus at a 96.500% carbon dioxide level and promote an uncontrollable runaway condition. Earth in its early history, 385 million years ago, had an atmosphere with 10 times the present carbon dioxide levels. Those elevated levels did not produce runaway global warming then, so why should we theorize that it would today?”
Pre-conceived agendas and a scorched earth policy of accusing any critics of complicity with Big Oil or the Republican Party impedes the scientific process. Likening people who do not agree with doomsday Anthropogenic Global Warming theories to Holocaust Deniers does not get us closer to the truth. In Science, when did “Skeptic” become such a bad word?
An experiment that hints we are wrong on climate change:
“The best measurements of global air temperatures come from American weather satellites, and they show wobbles but no overall change since 1999.
That leveling off is just what is expected by the chief rival hypothesis, which says that the sun drives climate changes more emphatically than greenhouse gases do. After becoming much more active during the 20th century, the sun now stands at a high but roughly level state of activity. Solar physicists warn of possible global cooling, should the sun revert to the lazier mood it was in during the Little Ice Age 300 years ago.
In a box of air in the basement, they were able to show that electrons set free by cosmic rays coming through the ceiling stitched together droplets of sulfuric acid and water. These are the building blocks for cloud condensation. But journal after journal declined to publish their report; the discovery finally appeared in the Proceedings of the Royal Society late last year.”
Open Letter of Resignation to the IPCC from Chris Landsea:
“I personally cannot in good faith continue to contribute to a process that I view as both being motivated by pre-conceived agendas and being scientifically unsound.”
Global-warming alarmists intimidate dissenting scientists into silence:
“But there is a more sinister side to this feeding frenzy. Scientists who dissent from the alarmism have seen their grant funds disappear, their work derided, and themselves libeled as industry stooges, scientific hacks or worse. Consequently, lies about climate change gain credence even when they fly in the face of the science that supposedly is their basis.”
– MIT Professor Richard Lindzen
Watch this video of Richard Lindzen and tell me he’s just some crackpot:
It’s not about links. This won’t get many links.
It’s not about getting on Digg – anything that challenges Anthropogenic Global Warming automatically gets buried.
and it’s not about popularity: most of you don’t like the “anti anthropogenic global warming” stance.
It’s about the science. The scientific method has helped me to become successful in SEO, Business and many other aspects of my life - and it can help you too. Let’s make sure that the process is not destroyed to appease what’s popular.
Written by QuadsZilla on March 4th, 2007 with no comments.
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If you look hard enough, you may come across an opportunity to acquire a .edu domain. Sure, havard.edu ain’t going on the auction block any time soon, but they are several .edus that are grandfathered in from 1999 and before.
.edu links are coveted because they are perceived to pass more trust than other links. But is the .edu intrinsically valuable? Probably not. The increase trust these .edu domains pass is likely due to:
1) Hordes of natural links
2) Google assigning Trust to certain schools
So starting a site on a .edu domain that is currently parked may not perform much better than any other site.
But let’s say you had the opportunity to pick up a parked .edu domain for a few thousand – would you want it? If so, what would you do with it?
One approach would be to set up an educational site and try to build trust. It doesnt have to be a College or University either. There are many non-university organizations that own EDU, including high schools, museums, associations, and for-profit corporations (e.g. Montgomery Blair High School - www.mbhs.edu; J. Paul Getty Trust - www.getty.edu; Exploratorium Science Museum - www.exploratorium.edu, just to name a few). You have to figure it would take a year or so to do it right but it could turn into something nice
Once you establish some trust, there would be plenty of ways to monitize it. But would it even be worth the effort?
I don’t have the answer . . . only the questions: Would you want your own .edu? and What would you do with it if you had it?
Written by QuadsZilla on March 1st, 2007 with no comments.
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Nice spot by Dave Naylor, Yahoo is tells UK Searchers to buy Viagra from Google:
Look at all those Yahoo results for buy Viagra! How could anyone look at something like that and not realize that Black Hat SEO is outright dominating the competitive SERPs?
If you’re wondering why Google is ranking for “Buy Viagra” in Yahoo, it is likely do to link spamming of Google Docs and Google redirects.
I wish I had a screenshot from last week when Google was showing the Yahoo Homepage at number 5 for “Online Poker” . . . that was due to a mention of online poker on the homepage and the domain trust + on page factors that Google uses.
Written by QuadsZilla on February 28th, 2007 with no comments.
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